Once we were all promised a better tomorrow with robots, atomic powered cars and inflatable plastic homes. After the second world war the promises of technology made it seem like everything was possible. However, it seems like much of this optimism might have been a bit premature. Where is the dream of tomorrow now? Do we still dare to dream of the future?
In a series of screenings called “Century 21 Calling”, an event started by the collective Save_as and hosted at Varia in Rotterdam, we will have a look at archival industrial films and corporate informercials/propaganda that shaped the imagination of tomorrow and hold it up to the light of the present.
During our first event we will have a general look at films from world fairs and the their dreams for todays tomorrow.
Entrance: Free / Donation
Doors open: 19:00
Screening starts: 20:00
Save as is a platform for 360° media exploration. Save as investigates in media, alternative publishing practices, and observes tensions which emanate from them. Save as is also an independent publisher of printed and non printed matter. Save as is a project by Thomas Walskaar and Léna Robin, initiated in 2017